ManagersRealm: Mary-Kate and Ashley Olsen Archives

Mary-Kate and Ashley Olsen Archives

Jul28	Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 9 Gary Bourgeault July 28, 2008 Know More: Mary-Kate and Ashley Olsen Adventures of Mary-Kate and Ashley, Ashley Olsen, ElizabethAndJames, Mary Kate and Ashlee Olsean, Mary Kate Ashley Olsen, Mary Kay Olsen, Mary-Kate, Mary-kate and ashley, Mary-Kate and Ashley Olsen, Mary-Kate Olsen, Olsen Twins, The Row Dualstar Entertainment Group LLC: Foundation of the Empire - Becoming Major BrandThe strategy to enhance the Dualstar brand has started to pay off after several years, as in a number of categories it has become the No. 1 selling brand... Continue Reading Posted at 6:13 PM \| Permalink \| Comments
Jul27	Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 8 Gary Bourgeault July 27, 2008 Dualstar Entertainment Group LLC: Foundation of the Empire - Selective MerchandisingAnother big change the young ladies went through was the willingness to be more selective in their merchandising. Rather than a scattered approach, where they almost tried anything and were... Continue Reading Posted at 2:56 PM \| Permalink \| Comments
Jul26	Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 7 Gary Bourgeault July 26, 2008 Dualstar Entertainment Group LLC: Foundation of the Empire - Marketing to tweens and teensWhen the Olsens took over the company, they were right at another transitional stage they had to deal with in the past, when they went from tween... Continue Reading Posted at 1:36 PM \| Permalink \| Comments
Jul19	Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 6 Gary Bourgeault July 19, 2008 Dualstar Entertainment Group LLC: Foundation of the Empire One very important thing Robert Thorne did before being bought out by the siblings, was to start to move the company away from being branded as the celebrity duo, and move the company... Continue Reading Posted at 3:20 PM \| Permalink \| Comments
Jul13	Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 5 Gary Bourgeault July 13, 2008 Dualstar Entertainment Group LLC: Foundation of the Empire In 1993, lawyer Robert Thorne, understanding the growing potential of the young celebrities, created Dualstar Entertainment Group, for the purpose of tapping into the celebrity of the two stars.From the beginning of... Continue Reading Posted at 3:21 PM \| Permalink \| Comments
Jul10	Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 4 Gary Bourgeault July 10, 2008 Taking the next stepWe'll get more into the success of Dualstar in upcoming posts, but this time I want to explore a little of the thinking of Mary-Kate and Ashley as they grew up, and as it relates to business.What... Continue Reading Posted at 3:00 PM \| Permalink \| Comments
	Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 3 Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 2 Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 1

Mary-Kate and Ashley Olsen Archives

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