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Mary-Kate and Ashley Olsen Archives
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Jul28
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Jul27
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Dualstar Entertainment Group LLC: Foundation of the Empire - Selective MerchandisingAnother big change the young ladies went through was the willingness to be more selective in their merchandising. Rather than a scattered approach, where they almost tried anything and were...
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Jul26
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Dualstar Entertainment Group LLC: Foundation of the Empire - Marketing to tweens and teensWhen the Olsens took over the company, they were right at another transitional stage they had to deal with in the past, when they went from tween...
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Jul19
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Dualstar Entertainment Group LLC: Foundation of the Empire One very important thing Robert Thorne did before being bought out by the siblings, was to start to move the company away from being branded as the celebrity duo, and move the company...
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Jul13
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Dualstar Entertainment Group LLC: Foundation of the Empire In 1993, lawyer Robert Thorne, understanding the growing potential of the young celebrities, created Dualstar Entertainment Group, for the purpose of tapping into the celebrity of the two stars.From the beginning of...
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Jul10
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Taking the next stepWe'll get more into the success of Dualstar in upcoming posts, but this time I want to explore a little of the thinking of Mary-Kate and Ashley as they grew up, and as it relates to business.What...
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