Marketing Archives

Jun14
Wall Street Journal Raising Weekday Prices to $1.50
For the first time since 2001, The Wall Street Journal (DJ) will be raising its weekday newsstand price from the current $1 dollar to $1.50, effective July 16. A spokesman for the company said there would be no change to...
Mar19
First Superjumbo Jets Land in America
The troubled company European Aeronautic Defense and Space Co., maker of the largest passenger airplane in the world, the Airbus 380, landed its first planes in America to show it to the country and perform some tests.The plane was highly... Continue Reading
Feb21
Great Chance to Put the Spotlight on Your Business for Free
The Know More Media online business network has announced the launch of a new blog called BIZZspotlight, which will empower businesses to communicate to viewers about what it is that makes them who they are.Founders of Know More Media, Tim... Continue Reading
Oct 7
Walmart's Stephen Quinn on how to manage customer touch points
Advertising Age Contributing Editor Mya Frazier interviewed Stephen Quinn, senior VP-marketing at Wal-Mart Stores. One question that was asked was answered in a way that I think will really help us on managing the touch points of our people with... Continue Reading
Sep13
We need to empower our brand communities
Getting our customers into a dialogue with us has always been a top priority and tremendously effective in building customer loyalty. Another powerful aspect of consumer dialogue is the communities that can be built around having a similar connection to... Continue Reading
Sep 4
Great companies aren't complacent
When I heard the comment a while ago concerning the reality that if we exchanged the word business with marketing, the meaning shouldn't change for those who understand the concept. In essence, business is marketing - period. As a matter... Continue Reading
 


Make decisions based upon the real world
It's all about the Experience
Do this when you're starting a business or new project
The world already knows about it!
A huge corporate blogging blunder!
Two simple business success strategies
Simplicity and Customer Service: A lesson from Dell
More Customers demand self-service options
Your employees know the answers
Why video advertising can be Dangerous to your image
Is your product or service mature?
Kayak: One of America's Hottest New Companies
Why business owners spread the word about your offerings
Why viral marketing has a way to go
Companies must make good on their Promises
Insights from an archery company
Managing the positioning of your product or service
The tension between speed and excellence
Telling your story is really living your story
Don't make promises you can't keep!
Yahoo! (YHOO) Local making it easier for local online advertising
Great possibilities lie ahead of us
The future of customer support.
Meeting expectations and consistency
Wal-Mart(WMT) and a lesson in Customer is King!
Make your sales department a research giant
Is your customer service too Aggressive - Part 2
Is your customer service too Aggressive?
Canine Bottled Water - A cool idea!
Do you have a Latino strategy in place?
New Online TV ad agency allows you to advertise locally!
Are you looking for Glamour or Success?
KFC makes an end-run around TIVO
How your company can profit from the Online Finance News Trend
Do you know how to makes sales projections? Part Three
Do you know how to makes sales projections? Part Two
Do you know how to makes sales projections?
P.R. Lessons from the Belmont University Basketball Team
5 key ways to give your Customers Great Service
Secrets of a Niche Market

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