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Brand Archives

Jul30	National Cheesecake Day Gives Cheesecake Factory Customers Opportunity for $1.50 Slices Gary Bourgeault July 30, 2008 Know More: Brand With cheesecake slices at the Cheesecake Factory (NASDAQ: CAKE) going for up to $6-a-slice, the celebration of National Cheesecake Day gives us cheesecake lovers an opportunity to go get an inexpensive slice of cheesecake at the restaurant. Today slices are... Continue Reading Posted at 1:50 PM \| Permalink \| Comments
Jul17	What Kind of Brand will Miley Cyrus Become? Gary Bourgeault July 17, 2008 The topsy turvy Miley Cyrus seems to be having a meltdown and career confusion, as one part of the day she can talk about the importance of her relationship with God and desire to be good a role model, and... Continue Reading Posted at 9:29 PM \| Permalink \| Comments
May14	Smart ForTwo Safety OK for Small Cars, Still not as Safe as Larger Vehicles Gary Bourgeault May 14, 2008 The introduction of the Smart ForTwo car in the United States has generated more interest from a safety standpoint than whether it'll save a little on gas. To that end, a couple of recent crash tests from the National Highway... Continue Reading Posted at 1:38 PM \| Permalink \| Comments
Apr29	Ben and Jerry's "Free Cone Day" and You Know Who They are and what They Represent Gary Bourgeault April 29, 2008 We've talked over the last couple of posts about mistakes people have been making in remaining true to their brand. A company must also take great care in managing their brands as well.The annual Free Cone Day by Ben and... Continue Reading Posted at 3:35 PM \| Permalink \| Comments
Apr28	Miley Cyrus and Brand Management Gary Bourgeault April 28, 2008 In my opinion, Miley Cyrus and her parents need to get a new management team for her, as whoever is counselling her to take the actions she's now taking are just plain ignorant and wrong. Most brands and companies would... Continue Reading Posted at 4:04 PM \| Permalink \| Comments
Apr17	Yale Losing its Way, as it Backs Sick Art Student's Display of Induced Abortions Gary Bourgeault April 17, 2008 Yale has gone down about ten notches in respect and legitimacy, as they are backing a demented female art student you artificially inseminated herself, and then took drugs to induce abortions - over and over again. That's not the worst... Continue Reading Posted at 12:55 PM \| Permalink \| Comments
	Masters Tournament Should have Enough Coverage for Most Rabid Fans Audrina Partridge Nude Photos and Managing Yourself at all Times Has the Britney Spears Brand Self-Destructed? Vanessa Hudgens' Nude Online Photos and Managing Your Brand Has Harry Potter Helped the Book Industry? Differentiation and Special Events The Vital Importance of Branding

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