Brand Archives

Jul30
National Cheesecake Day Gives Cheesecake Factory Customers Opportunity for $1.50 Slices
With cheesecake slices at the Cheesecake Factory (NASDAQ: CAKE) going for up to $6-a-slice, the celebration of National Cheesecake Day gives us cheesecake lovers an opportunity to go get an inexpensive slice of cheesecake at the restaurant. Today slices are...
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Jul17
What Kind of Brand will Miley Cyrus Become?
The topsy turvy Miley Cyrus seems to be having a meltdown and career confusion, as one part of the day she can talk about the importance of her relationship with God and desire to be good a role model, and... Continue Reading
May14
Smart ForTwo Safety OK for Small Cars, Still not as Safe as Larger Vehicles
The introduction of the Smart ForTwo car in the United States has generated more interest from a safety standpoint than whether it'll save a little on gas. To that end, a couple of recent crash tests from the National Highway... Continue Reading
Apr29
Ben and Jerry's "Free Cone Day" and You Know Who They are and what They Represent
We've talked over the last couple of posts about mistakes people have been making in remaining true to their brand. A company must also take great care in managing their brands as well.The annual Free Cone Day by Ben and... Continue Reading
Apr28
Miley Cyrus and Brand Management
In my opinion, Miley Cyrus and her parents need to get a new management team for her, as whoever is counselling her to take the actions she's now taking are just plain ignorant and wrong. Most brands and companies would... Continue Reading
Apr17
Yale Losing its Way, as it Backs Sick Art Student's Display of Induced Abortions
Yale has gone down about ten notches in respect and legitimacy, as they are backing a demented female art student you artificially inseminated herself, and then took drugs to induce abortions - over and over again. That's not the worst... Continue Reading
 


Masters Tournament Should have Enough Coverage for Most Rabid Fans
Audrina Partridge Nude Photos and Managing Yourself at all Times
Has the Britney Spears Brand Self-Destructed?
Vanessa Hudgens' Nude Online Photos and Managing Your Brand
Has Harry Potter Helped the Book Industry?
Differentiation and Special Events
The Vital Importance of Branding

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