With cheesecake slices at the Cheesecake Factory (NASDAQ: CAKE) going for up to $6-a-slice, the celebration of National Cheesecake Day gives us cheesecake lovers an opportunity to go get an inexpensive slice of cheesecake at the restaurant. Today slices are going for $1.50. Not bad!
The caveat is you do have to dine-in to get the discounted dessert. Customers get one cheesecake slice each.
It does seem obvious, but these types of promotions are almost always successful for customers, and are definitely needed during these types of economic times where people are counting their pennies.
What's especially great about it to me, is people still look to fulfill their guilty pleasures by getting something they really like, even when times are tough.
So keeping the Cheesecake Factory positioned in the minds of people gives them an opportunity to serve up that pleasure to cheesecake lovers, while connecting their brand to that pleasure.
The Factory is also celebrating 30 years in business today as well. Happy birthday.
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