Devoted to Managers and those that seek to improve their management skills

Dualstar Entertainment Group LLC: Foundation of the Empire - Becoming Major Brand

The strategy to enhance the Dualstar brand has started to pay off after several years, as in a number of categories it has become the No. 1  selling brand in America. It has also spread out to include at least fifteen other countries in its marketing sights.

In the tween girl category, Dualstar is now the leading fashion and lifestyle brand, and as a video franchise marketing girls, it's the top in all of American history.
 
Considering it usually takes between five to ten years to build a solid brand, Dualstar is successfully traversing the rapids in this vital demographic, and is making headway in older demographics as well.

With Dualstar generating well over $1 billion a year in income, it's hard to tell how far they can go as the company grows along with the Olsens.

One of the reasons many people reading this may not think too much of Dualstar as a brand, is you probably don't have to compete with it in important categories. Those that do have to compete know the powerful competition they have to battle to grow market share against them.

Looking at the way the Olsens conduct themselves, and the steps they're taking to ensure the longevity of Dualstar as a brand, there is a tremendous upside that no one at this time could possibly measure.

The key now is to make sure they don't harm the brand through exaggerated lifestyles. If they can do that (and it looks like they can), they should have long, successful careers in business which could eventually reach into the multi-billions as far as the value of the company, and probably several billion for themselves.

Other Mary-Kate and Ashley Resources:

Just Asking . . . Mary-Kate Olsen

Mary-Kate Olsen talks about life, role in 'The Wackness'

Mary Kate Olsen - she wants to be alone

Olsen twins outrage animal lovers

The Tao Of Mary Kate

OLSEN TWINS (MARY-KATE AND ASHLEY) FAN PAGE

Attack of the Fashion Gremlins

Mary-Kate and Ashley Home Essentials Collection Review

Mary-Kate and Ashley Home Essentials

Official Web Site

Entire Mary-Kate and Ashley Olsen Series:

Part One; Part Two; Part Three; Part Four; Part Five; Part Six