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Jul10
Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 4

Taking the next step


We'll get more into the success of Dualstar in upcoming posts, but this time I want to explore a little of the thinking of Mary-Kate and Ashley as they grew up, and as it relates to business.

What gives us the best understanding is what they did when they were 18: buy out Robert Thorne's interest in the company and go it alone.

I haven't heard one negative thing about this deal, and Thorne himself is on the record as saying, "I didn't want to stand in their way provided I was taken care of, as I was handsomely."

This tells you a couple things about Mary-Kate and Ashley. First, they were very interested and excited to run their businesses. It means they had been participating, and were genuinely interested in, making it their own as they were growing up.

mary-kate%20and%20ashley%20olsen.jpg

Second, they handled the negotiations and pay out with Robert Thorne in an honorable way, which has created good will for them as they go forward. If they had developed a reputation of trying to screw people, they could have basically destroyed their brand at the time they took it over.

Instead, Thorne had praise for the way he was compensated, implying in his remarks that he received more than he was probably even expecting. That's the sign of people that were serious about their business and their reputations. It was also a sign that the young ladies understood business, and even at the age of 18 had good business sense.

The fact that there was no bitterness expressed by Thorne shows that even though he was the major reason they were able to extend their success while being underage, they showed their appreciation in a professional manner by making him extremely happy and compensated for his contribution to their success.

None of us make it alone, no matter how much some attempt to make it look like they have. Saying this through their negotiations with Thorne reveals the Olsens understood this, and acted accordingly.

This is important to me in that it gives you confidence that they have integrity themselves, and are good people to do business with.

It was a defining moment in their young, professional business lives, and they passed the test with flying colors.

Other Mary-Kate and Ashley Resources:

Just Asking . . . Mary-Kate Olsen

Mary-Kate Olsen talks about life, role in 'The Wackness'

Mary Kate Olsen - she wants to be alone

Olsen twins outrage animal lovers

The Tao Of Mary Kate

OLSEN TWINS (MARY-KATE AND ASHLEY) FAN PAGE

Attack of the Fashion Gremlins

Mary-Kate and Ashley Home Essentials Collection Review

Mary-Kate and Ashley Home Essentials

Official Web Site

Entire Mary-Kate and Ashley Olsen Series:

Part One; Part Two; Part Three; Part Four; Part Five; Part Six

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8 Comments/Trackbacks




» Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 4 from ManagersRealm
Taking the next stepWe'll get more into the success of Dualstar in upcoming posts, but this time I want to explore a little of the thinking of Mary-Kate and Ashley as they grew up, as it relates to business.What primarily... [Read More]

» Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 3 from ManagersRealm
More significant early decisions guiding their pathsA couple of other things that helped shape and form the young ladies, was the decision by their parents to have several children, which had to have a significant impact on grounding them. Not... [Read More]

» Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 2 from ManagersRealm
Beginnings In this post we'll look at a little background on Mary-Kate and Ashley. By the way, the choice to put Mary-Kate's name at the beginning of talking about the duo, is a decision made by Ashley, who preferred it that... [Read More]

» Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 1 from ManagersRealm
Brilliant Young BusinesswomenMary-Kate and Ashley Olsen are two of the more savvy young businesswomen in the world today. They are making all the right moves and know how far they can go without hurting their brand or their personal lives.... [Read More]

» Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 5 from ManagersRealm
Dualstar Entertainment Group LLC: Foundation of the Empire  In 1993, lawyer Robert Thorne, understanding the growing potential of the young celebrities, created Dualstar Entertainment Group for the purpose of tapping into the celebrity of the two ... [Read More]

» Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 9 from ManagersRealm
Dualstar Entertainment Group LLC: Foundation of the Empire - Becoming Major BrandThe strategy to enhance the Dualstar brand has started to pay off after several years, as in a number of categories it has become the No. 1  selling brand... [Read More]

» Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 7 from ManagersRealm
Dualstar Entertainment Group LLC: Foundation of the Empire - Marketing to tweens and teensWhen the Olsens took over the company, they were right at another transitional stage they had to deal with in the past, when they went from tween... [Read More]

» Mary-Kate and Ashley Olsen: Diminutive Dynamos of Daring Direction - 6 from ManagersRealm
Dualstar Entertainment Group LLC: Foundation of the Empire One very important thing Robert Thorne did before being bought out by the siblings, was to start to move the company away from being branded as the celebrity duo, and move the company... [Read More]

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