Devoted to Managers and those that seek to improve their management skills

Brilliant Young Businesswomen

Mary-Kate and Ashley Olsen are two of the more savvy young businesswomen in the world today. They are making all the right moves and know how far they can go without hurting their brand or their personal lives.

I've been thinking for some time about writing about them, but because they're so young, I wondered if there were enough things and longevity connected to them that it would be worth the while, or could teach everyone something.

In researching their business and personal lives, it was quite a discovery to find how deeply into business they are, and how well-managed and involved they've become.

They have the unique ability (for their age), of listening and seeking out mentors, while at the same time trusting in their own instincts - after taking in the needed data - to make the best decisions.

Whoever is doing the marketing of their lives is also a genius, as they train them just how far to go to keep them interesting and in the public eye, while maintaining a healthy personal life as well.

When you look at young celebrities that have been given poor advise for their careers over the last several years, you can see how important it is to maintaining a long-term brand and business.

For a short time everyone couldn't get enough of the stupidity of Paris Hilton, Lindsay Lohan and Britney Spears, but now they're pretty much considered a bunch of losers, aren't getting as much coverage, and are gradually being removed from the public consciousness. That happens to people trying to brand themselves in a way that causes burnout and personal harm.

We'll get more into the way the Olsen twins are being marketed throughout this series.

For the most part, these young ladies have remained true to who they are and their sense of direction in the growing business empire they run, and are wise beyond their years in understanding how to build a strong, enduring brand.

The fact that they could survive after literally being in the public eye for all 22 years of their young lives, is an accomplishment in itself. Accompany that with their business success and you have two of the most fascinating and successful young business people in the world today.

I'm looking forward to discovering together their great accomplishments and what makes them so unique and interesting; as people and as a brand.

Other Mary-Kate and Ashley Resources:

Just Asking . . . Mary-Kate Olsen

Mary-Kate Olsen talks about life, role in 'The Wackness'
 
Mary Kate Olsen - she wants to be alone
 
Olsen twins outrage animal lovers

THE TAO OF MARY KATE

OLSEN TWINS (MARY-KATE AND ASHLEY) FAN PAGE

Attack of the Fashion Gremlins

Mary-Kate and Ashley Home Essentials Collection Review

Mary-Kate and Ashley Home Essentials

Official Web Site