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Jun 9
Steve Jobs: The Captain of Cool - 50

“I don’t think about legacy much. I just think about being able to get up every day, and go in and hang around these great people, and hopefully create something other people will love as much as we do.”


I find it fascinating that one of the most well-known CEOs in the world is able to get away with what he said above.

The reason I say that is this is the response of Jobs when he was on the stage last year at All Things D conference when talking after Bill Gates mentioned the legacy he would leave; both as a businessman and a philanthropist.

All the conventional wisdom will say that companies and leaders must hype what they're doing for charities or backing as a cause. For Jobs to say he doesn't think much about those things is telling to say the least.

I've always said it's more important, and probably makes a bigger impact for a business leader to create a great company that provides a great culture and product, which will do more to make a difference in the world than all the giving through charities.

steve_jobs%20%20%20I%20don%E2%80%99t%20think%20about%20legacy%20much.gif

This doesn't mean I think it's wrong to give and attempt to make a difference, just that a company that stays focused and true to its mission and core values, will do more than just those that burn through money.

A lot of giving has to happen because there aren't a lot of great companies and business leaders in certain parts of the world that can provide their workers with what they need to not only survive - but thrive.

Think of India. Even though Mother Teresa provided a great and needed service in the country when it was needed, now that business is starting to thrive, the country is in far better shape, and capitalism is the major reason behind it. All the service of Mother Teresa doesn't come close to doing what good companies are now doing in the country. This isn't a negative comment on Mother Teresa, just a look at the power of what business and free markets can do.

I think that's what Steve Jobs was really trying to say when making his comment above ... and he's right.

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« Walt Disney: A Man of Visions and Dreams - 12 | Main | If Republicans Were Smart, They'd become the Energy Party: Democrats Clueless, Ignorant »

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