Today McDonalds (NYSE:MCD) and Dunkin' Donuts are giving away some free products for their customers to enjoy. There's significant buzz around the Internet from these simple marketing tactics.
McDonalds is giving away a free biscuit or chicken sandwich, while Dunkin' Donuts is giving away their annual 16 oz. iced coffee.
Giving away something free is always a powerful way to not only delight your customers, but generate a lot of press and coverage. People just love talking about and letting people know about free stuff. Part of the psychology is the desire for people to share good news with others; making them happy.
For managers, this will always work to give you some quick business and goodwill to the surrounding community, or over the Internet.
As mentioned at thealphamarketer, it's even more effective during difficult economic times when people appreciate anything that will help them.
This is a powerful way to market to consumers, and it never goes out of style. We sometimes forget it in the midst of complicated schemes and marketing campaigns initiated by self-important agencies or individuals. Do this in the right way and you'll be the one that looks like a genius. Just make sure you have plenty on hand of what you offer for free. That's the only way this will backfire, if people come and are turned away because you run out. Don't let that happen!
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