The Center for Knowledge Societies (CKS) markets itself as the only first and only innovation consulting company in India.
They just released a study called "The Emerging Economy Report," which takes an in-depth look at seven emerging marketer: India, China, South Africa, Kenya, Indonesia, Egypt and Brazil.
Some of the major conclusions of the report: Emerging Economies will sustain the Global Economy; Indian and Chinese investments will drive Africa's growth; Soft Infrastructure is being installed despite the absence of Hard Infrastructure; Informal Economies drive User Innovation in Emerging Economies; Emerging Economies are innovating Environmentally Efficient modes of Energy Consumption.
According to founder and CEO of CKS, Dr. Aditya Dev Sood, the report not only focuses on the directions the economies are headed, but also the societal influences behind the direction. “In our conception, Emerging Economy refers not only to a growing economy, but more importantly to a new kind of economy. One based on information, technology and knowledge," said Dev Sood.
“The Report offers a blueprint for innovation in Emerging Economies. It is not merely an investment advisory, but rather equips corporations working in Emerging Economies with information and insight that can drive their corporate strategy, product and service innovation processes and marketing strategy. Companies will be interested in the extraordinary range and quality of data in the Report, but also in its structure, which explains exactly how to go about the process of creating new products and services and taking them to market.”
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