While the Inchworm shoe invented by American Hank Miller have won many accolades from parents, the major shoemakers weren't initial fans of the new shoes which are able to grow along with children's feet.
At first the question was whether children would wear the shoes. Miller knew parents would love the ability to have a pair of shoes last over a period of three sizes for their children, saving them significant money.
Miller said: "You can buy the shoe on the basis that it fits correctly, but as they grow, the shoe grows with them.
"That means the shoe will last longer. There are fewer trips to the store and less money spent overall."
The shoe also has built-in resiliency, where they don't wear out before the value of the added size kicks in. In other words they can take the toughest of wear and last.
How the shoes work, are through a technology called iFit, which will allow the shoes to expand up to a full size.
You simply press a button on the side of the shoe and then pull the toe out to the desired length. A consumer can do that twice, which gives the shoe three sizes for the user.
One interesting value beyond cost, is some youngsters who have one foot grow faster than the other can use the shoes at different sizes on each foot for comfort.
The price in the U.S. is about $79.00. The company estimates they last about 3 to 6 months longer then convential shoes, and the kids like them.
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