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Feb24
Warren Buffett and Secrets of Management - 186

Time after time, Buffett has listened to his gut instinct – and his vast research – to inform his business decisions.


The idea of "gut instinct" makes me think of the saying that "the harder we work, the luckier we are." The same goes for "gut instinct." The more we research and are experts in our chosen fields, the more accurate our "gut" is.

When people think they have some type of intuitive, mysterious insight into something, the reality is they are drawing upon their vast knowledge they've stored up through the years which triggers that instinct.

In other words, what's considered instinct, is in reality drawing upon stored knowledge we researched or experienced through the years. It's called instinct by people because it seems it comes out of nowhere to help us. It's also considered an instinct because we could have even forgotten what we learned until the time we need it brings it to the surface of our minds.

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I bring this up in connection to Warren Buffett because the truth is he's a student of his chosen field. It's that far more than any other variable that makes him so successful. He knows what's going on in business across the world, and major institutions and huge businesses affirm he has "feelers" out all over the place.

So if you wonder what that "gut instinct" is that so many great managers and business leaders have, check their research habits and you'll find that's where it comes from. The more we research the better gut we have.

To think someone has some type of unique, mysterious ability that allows them to outperform their colleagues may make them a legend, the reality is it's those with the best, disciplined research habits that soar above their competitors. Warren Buffett has definitely soared at Berkshire Hathaway (NYSE:BRK-A).

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