With the numbers remaining very low for the Fox Business Channel (NWS-A), it's become somewhat of a non story at this time, as prime time viewers for the channel come in at only 15,000 on average. The business network has been on the air for 8 weeks.
Numbers for the daytime numbers drop even more, as only approximately 6,000 tune in watch, according to Nielsen.
What does it mean? Pretty much nothing, although some are taking the beginning stages of the business to take little shots at them and let people know about the small numbers.
Responding to the data, Neil Cavuto said, "We're just coming out of the gate. Going in, I had so low expectations."
"I'm not a stranger to this sort of thing. I'm a realist. These things take time. It's tough to rate this kind of thing with an audience so small.
"It has not affected our ability to get the President of the United States, all of the candidates, every top-name CEO," he added.
I remember everybody mocking Fox when it declared it would be the 4th major tv network; they're not mocking now, as it is set to win the ratings race again this season. It took over five years for them to overtake CNN, and they haven't looked back since.
Something a lot of people don't know, is even though Fox Business Network is available to 30 million homes, most of that is in homes exclusively with digital service. Their chief competitor, CNBC (NYSE:GE) on the other hand, is in 94 million homes, all of which can seen by basic subscribers.
Rupert Murdoch has always been known for extreme patience and long-term thinking. He's really not concerned about this now, and has communicated that to his people.
Once they get the channel into more homes, and more homes with basic cable, we'll see their numbers start to surge. I have no doubt they'll eventually take over the No. 1 spot in the financial television category, but it could take another five years to do it. News Corp.'s not in a hurry.
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