"I’m never taking this to the PC!”
That was the explosive response of Steve Jobs when members of the iPod team tried to get him to make it compatible with a Windows-based PC.
After the iPod started outperforming expectations by far, Jobs very quickly was forced to face the reality of what was before him - not the first time in his business life either.
At the time, there were about 15 million Mac users the iPod would work with, that's in contrast to the approximate 500 million PCs that used Windows. It didn't take long for Jobs to look at those numbers and know what he had to do.
He really didn't know what he had when he introduced the iPod, in the sense of its impact and quick acceptance. Once he did, he understood the implications for himself, Apple (NASDAQ:AAPL) and the music industry, in that it could reshape all three of them; and it did.
The point is, even with his known stubborness and unwillingness to shift gears once the thinks he's right, Jobs was willing to change when he began to see what had been surprisingly handed to him, and he did it quickly. By the middle of 2002 the iPod could be used with Windows.
We should never be in love with something so bad, or disgruntled against a competitor we could benefit from so deeply, that we don't do the right thing for our businesses, workers, end-users and/or shareholders.
Jobs had to swallow his pride and do the right thing. If he had to adjust, and was willing to do it, so must we be in similar circumstances.
Other Steve Jobs Resources:
You've got to find what you love
Steve Jobs, Business Personality
Steve Jobs' Greatest Presentation
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