CNN will attempt to develop an online video business strategy through its CNNmoney.com website. The company says they will put up to 40 new videos a day on the site starting in 2008.
The problem with Time Warner's (TWX) CNN is its integrity and brand. When you translate that onto any platform, it doesn't matter what medium you use, people have to consider you a trusted name. In business and finance that's especially important.
With the disaster that resulted from the Rebublican presidential debate, it doesn't help the confidence in whatever content CNN puts out - whether video or otherwise. That's part of the problem they're suffering from the poor performance of their print titles and TV network.
One other problem they have is online competitors Businessweek, Forbes and even upstart Fox Business are already strong in this area. CNN is simply playing catch up to them.
Still, online video in this space is a strong competitor for advertising dollars, and even with their problems, anybody doing video right in the finance and business sector should be able to monetize their content fairly well.
In that sense, if they can take care of their trust and brand issues, over time it may be worthwhile checking it out. For me, I'll wait to see if they make changes in those vital areas before I feel I can trust them.
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Tracked on: December 3, 2007 12:12 PM | Permalink to Trackback