"The best ideas are the obvious ones."
Over the years I've seen a lot of people in business who believe the more complex and complicated an idea is, the more successful it will be. As Buffett says here, it's not usually true.
If something isn't obvious, you are probably thinking on something very few people would need, want or use. Something not so obvious is probably not in demand from consumers.
Now this doesn't mean that it's simple to see, just that once it's seen, you wonder why you didn't think of it before.
What Buffett is getting at, is don't look for the complex as far as ideas go, but look for things that the majority of people would use or want. "Obvious" has attached to it simplicity and need.
Something that is obvious is something that will be in demand by a large number of people; something when a little twist is added, becomes a new product or service that sells well.
This doesn't mean there won't be other ideas that may end up having some value, just that most of them won't make that much impact. Of course there are always exceptions to any rule, but this is a reliable guideline to follow: look for the obvious when solving problems, and you'll find it.
Many times I've seen teams of people throwing overly complex ideas and potential solutions that go round and round in circles, and end up going nowhere. Those putting forth the obvious idea and solution, almost with exception have them adopted to the situation. Now isn't that obvious?
Other Buffett Resources:
MSU students have special visit with billionaire Warren Buffett
Sticking to what you know Core businesses
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