Devoted to Managers and those that seek to improve their management skills

Approximately 30 million homes will have the opportunity to tune in to the Fox Business Network (NWS-A), which is set to launch Monday at 5 a.m. EDT.

When Neil Cavuto describes who their audience is, he says: "When someone asks 'Who are you targeting?' I say, 'Everyone,' I don't know why or where it's written that business news has been relegated to ... old white men with money."

Cavuto is the Fox News managing director of business news.

Even though presentations to potential advertisers haven't been done in an impressive show, with not much more than a Powerpoint presentation being the mode of promotion, a number of advertisers have already signed on to the fledgling network.

Already to promote on the new channel are United Airlines, Southwest Airlines (LUV) and Scottrade, a discount broker. A number of others like IBM (IBM) Fidelity and Sprint Nextel (S) are signed on for Web advertising deals.

While some say it's a huge task to take on CNBC (GE), with their far larger audience and staff over three times as large as FBN, that is probably more of an advantage than a negative. They'll be able to move quickly and have a far better communications channel being smaller, something extremely important in the industry. It will take some time to reach the scale of CNBC though.

It isn't like they're new at this, as "Your World with Neil Cavuto" and several other financial programs are the most-watched on cable.

Several differentiators thrown out there by Fox are it will talk more to main street in a language that can be understood, a passion for capitalism and ideas for everyone to save and make money. They are also going to give a much more business-friendly reporting, rather than always covering the occasional bad side of people in business that others seem to fixate on.

It's already made competitors more honest and positive in their approach; which is good for viewers everywhere.