When Wal-Mart announced they were changing their tagline for the first time in 19 years, they decided to show the tremendous savings and impact they're having on American families. This is a great move on their part, as for some time they allowed detractors to define who they were, and take away the value they added to communities.
Along with changing their tagline to "Save Money. Live Better," they're also marketing the tremendous savings they provide for customers by marketing those savings for all to see. (video here)
New research by the company shows they're saving American families $2,500, an increase from the $2,329 they save families three years ago. Individual savings comes to $957.
Included with the new campaign, the company will start to show the positive impact they have on local economies through job creation, wages, buying power and GDP.
The other side of the new tagline will focus on how that savings for consumers allows them to live better, a good addition that takes it beyond low prices to a better life for their customers. It'll help deflate a lot of the propaganda being thrown around about Wal-Mart that has had a negative impact on their brand.
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