Southwest Airlines (LUV) raised its ticket prices on one-way fares by up to $10 dollars over the weekend, saying the higher cost of fuel was the reason.
Fares for shorter hauls increased at $1, $3 and $5, depending on the market, and the $10 increase was in markets they served of over $1,250 miles. This is the fourth time the company has raised rates this year.
"It is a small increase to mitigate cost," said Whitney Eichinger, spokeswoman for Dallas-based Southwest.
It didn't take long for other airlines to do the same, as United Air Lines (UAUA), Delta (DAL), Northwest (NWA) and US Airways (LCC) announced on Tuesday they're matching the fare increases as well.
"We have matched the increase that Southwest initiated to ensure that our fares stay competitive and to help offset the rising cost of fuel," United spokeswoman Roban Urbanski said.
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