Devoted to Managers and those that seek to improve their management skills

"Make the business an adventure."

Can you imagine a customer or worker coming to work or interacting with you business considering every time they do it an adventure? The idea of this relates to creating the type of experience that is memorable on a consistent basis.

People that have an experience will remember your company and products far more than those that simply buy a product. Workers are the same way as far as loyalty and longevity; they'll want to continue on with an "experience" of work, rather than simply showing up for a job.

Of course there's the other side of it too, where the adventure with our company can be a negative one. That is also something that is remembered by workers and customers over a long period of time.

From the positive side, making our business an adventure speaks to creating an experience for the customer that keeps them coming back again and again.

When you think of Southwest Airlines (LUV), it is definitely an experience to ride their airlines. It's so different than flying other airlines that they were able to take a commoditized business and differentiate themselves; something not easy to do in the airline industry.

Give customers and our people a great experience while they are with us and they'll reward us by continually coming back for that experience and sticking with us indefinitely. It's our job to make sure that experience continues and grows with and on them.

Giving people a great adventure is one of the most powerful differentiators in an increasing business environment that fights to keep things on the commoditized level, to keep the standards low and business coming their way.

Those able to offer this to their customers and workers are set for life if they continue on with their practices.

Other Herb Kelleher Sources:

A Culture of Commitment

HERB KELLEHER

The wild turkey

Herb Kelleher on the Record, Part 1

Herb Kelleher Talks about How Southwest Airlines Grew from Entrepreneurial Startup to Industry Leadership

Belief Model for The Leadership of Herb Kelleher (Southwest Airlines)

Herb Kelleher, Chairman, CEO and President, Southwest Airlines

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