"He had his eye on marketability of electronic products and persuaded Wozniak to work with him toward building a personal computer."
Wozniak is Stephen Wozniak, co-founder of Apple (AAPL) with Jobs. He was a superior engineer to Jobs.
The reason I bring this up is even though someone is great at creating products, in the end, it is only marketable products that are worth pursuing from a business perspective.
Business could be substituted with the word marketing, and there shouldn't be a difference in the two words to the hearer.
Marketing isn't simply getting the word out about an existing product, it's the entire process from the beginning of deciding if you have a product that's worth developing in the first place.
That's what separated Jobs from Wozniak. This isn't meant to be a negative statement about Wozniak, it's simply the different strengths the two had.
When you come right down to where the rubber meets the road with Jobs, it's his ability to spot products and trends that is probably his greatest strength. From there it's also his willingness to aggressively pursue that product when he knows he has a winner.
Add that to his almost tyrannical obsession with design and you have the makings of a winner. And Jobs is all of that in the business world.
Jobs had the strong ability to spot what people want next; not sometime in the distant future. It's the now that makes his so disruptive. Anybody can talk about some distant future where this or that will happen. There's no risk in that. If it doesn't happen most people will remember the prognostigations in the first place.
Those that are able to project the now, are those that are the true business geniuses.
One other thing about Jobs that he can surprise others with: unique pricing. He is always able to get premium prices on his products based on what Apple represents to its users, and the "cool" factor of the design.
A contradition to that would be iTunes, but that really isn't his product, but a delivery system of others' products.
All of this comes from looking at only one thing for Jobs, and that is if a product or service is marketable. If it isn't, don't waste time pursuing it. Work on something that people want now, and work on it fast. Jobs is able to do it and comes out with product after product that is a hit with the consumer.
Other Steve Jobs Resources:
You've got to find what you love
Steve Jobs, Business Personality
Steve Jobs' Greatest Presentation
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