Devoted to Managers and those that seek to improve their management skills

The deal between Dow Jones (DJ) and Rupert Murdoch's News Corp. (NWS-A) shouldn't have any trouble being completed within about a three-month period. Very few people believe there's anything standing in the way of that becoming a reality.

What will be very interesting to watch is the moves made by their competitors during that that time in their attempt to battle against what will probably become the dominant business and finance property in the world.

CNBC (GE) has already been making changes to try to draw new, younger viewers with their "Fast Money MBA Challenge.” Fox has owned that key demographic of 18-49 for some time now. With Fox in general attracting younger viewers, it could be a huge problem for CNBC.

The one area where that may not matter as much is in the financials, as viewers tend to be older that have an interest in that segment. Still, younger viewers tuning into business and finance are a powerful attractant to advertisers.

The existing deal between CNBC and Dow Jones will make it interesting to see if Murdoch can find a way to wiggle out of it. If there's a way it will be found.

Bloomberg and Reuters Group Plc will definitely need to find new ways to compete against the new power as well, as the battle goes into the international arena.

Another exciting part of the equation will be if Murdoch follows through on the idea he'll offer more news in the Wall Street Journal. If he does, you'll see them become an immediate competitor with the New York Times and USA Today in that category.

What's amazing about this deal is it is forcing just about everybody big in the business to respond to the acquisition, which means before the company has been taken over it's already changing the rules. That's a great, strategic position to be in no matter what market we serve.

workers serving this market will find their value going up, as there will now be a fierce competition to acquire talent that can serve the market great. This will be a side benefit for workers who are either retained or recruited.

In this particular arena it will be fascinating to watch the various responses to the challenge ahead for the news and business media. I think it'll make it better for everybody.

Related Coverage:

Murdoch and Ailes and Giuliani Oh My: New York Times Panicking at Dow Jones Acquisition

Foes of Dow Jones' Deal bring up Antitrust as an Issue

Wall Street Journal Editorial Pages Support Rupert Murdoch

Rupert Murdoch Says He's About Ready to Walk Away from Dow Jones Deal

Bancrofts in Denver Trust Want More Money: Ready to Vote Against Murdoch if Price not Raised

Brad Greenspan Makes Yet Another Proposal to Dow Jones

Al Neuharth, USA Today founder: The Wall Street Journal Sale - A "Farce Starring WSJ Reporters, Columnists, Editors and Executives"

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