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Jul23
Wal-Mart Finally Getting Back to Discounting and Price Cutting

It looks like Wal-Mart has finally learned its lesson on trying to be trendy, and is going back to what it does best: offer low prices.

On Monday Wal-Mart (WMT) announced it is going to slash prices on 16,000 items beginning this week. The cuts are targeting the important back-to-school season, which is about to begin.

Prices will be cut anywhere from 10 percent to 50 percent, with a marketing campaign playing to customers saving money while gas prices continue to be high, while sending their children back to school. The cuts this season are even bigger than the 11,000 cut during the 2006 Holiday season, said a spokeswoman for the walmart%20finally%20getting%20back%20to%20discounting.jpgcompany, Melissa O'Brien.

While there are concerns this will cut into profit margins, it still has to be done. The confusing message over the last couple of years from Wal-Mart has kept customers away. This will just have to be written off as a learning experience for the company.

For their fiscal year, Wal-Mart has only had same-store sales of 1 percent, while chief rival Target (TGT) has enjoyed a healthy 4.1 percent growth.

Last month will hopefully signal a change for the company as same-store sales increased to 2.4 percent, showing their return to focus on discounting has received the attention of shoppers. Now they need to be consistent and stay on purpose.

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