
Google (GOOG) announced Monday it's offering small businesses the chance to allow visitors to search for information within their Web sites.
The new service, called Google Custom Search Business Edition, starts off at $100 yearly, and doesn't require businesses to include Google ads.
"If you have a Web site, we already crawl your Web site," Nitin Mangtani, a product manager in Google's Enterprise division, said in a telephone interview. "Now we are saying you don't have to manage search within your site."
The process for signing up is pretty simple, taking only around ten minutes. The only technological step is to have a little snippet of code embedded into your site.
What $100 a year gets you is a site tool that will search up to 5,000 pages within a business Web site. For $500 you can get a search of 50,000 pages. Site search costs are based on a sliding scale.
For the added convenience, and getting people to stay on your site a little longer, it's probably worth the money. I would want to experiment some if my business Web site it huge. Sometimes the results can be just as general as doing a regular Google search in some cases.
But even so, it adds something that visitors will for the most part appreciate.
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