
The business magazine market was able to stabilize this year according to the Business Information Network report.
Even with a drop in ad pages by 2.82 percent, along with a drop in ad revenue of 1.11 percent in April, overall revenue for the year only dropped by .81 percent.
The leading categories for business print magazines were Design, Architecture and Lighting, with revenues increasing by 14.74 percent, year-to-date. Right behind those categories was the Pharmaceutical industry, with ad revenue increasing by 13.35 percent.
“As we move into the second quarter of 2007, the story remains the same. Print remains stable, while we see tremendous growth from events, custom media and, of course, e-media,” said Gordon T. Hughes, II, president and CEO of American Business Media.
While the business print industry remains flat, Internet and face-to-face business related media continues to grow strongly.
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