For the first time since 2001, The Wall Street Journal (DJ) will be raising its weekday newsstand price from the current $1 dollar to $1.50, effective July 16. A spokesman for the company said there would be no change to the subscription price.
The price for the weekend edition has been at the $1.50 price since 2005.
With some newspapers, a raise in prices of 50 percent would be devastating to its circulation, but with the Wall Street Journal's clientele, it should be pretty much a mute point.
The Journal, which has over 2 million subscribers (including online), is only behind USA Today in circulation.
It's even surprising this wasn't done much earlier, as it shouldn't have much effect 
upon loss of readers. But with advertising plummeting (12 percent last year), it seems they have been slow to do something that could cause a reduction in readers at any level.
The company said only about 10 percent of readers will be affected by the changes.
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