The Strategies that made Mary Kay Successful - 5
Insisted on Delivery on the Spot
If you've ever been in sales as a job or business, you know at the end of the day you want to shower, put your feet up and take a deep breath. Sales may not be physically hard, but you can feel beat up at the end of the day.
Mary Kay knew that as she was building her company. That's why she insisted that her consultants made their deliveries right on the spot. What that did of course was increase sales to what was mostly impulse buyers in the room. No buyers remorse or changing the mind there. It was a smart move.
But there was another important aspect to this strategy that related to the stress factor of the consultant, and that was collecting the payment right on the spot. This eliminated the additional stress, time and expense that would have to be spent chasing down collections.
You make money from sales in this industry. Time spend away from doing that costs you a lot of money. Many times this can be the difference between staying with it and leaving. If you think sales can be stressful, try collections some day. The two don't mix well.
So knowing this, Mary Kay made sure that her consultants had what they needed to make the sale and collect the money right there.
It's one of those things that she understood from experience and made her company so successful. These types of "little" things are what can be the difference between a great company and worker experience, and an endlessly struggling company where nobody is happy.
Mary Kay had happy people working with her.
Other Mary Kay Resources:
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