"But money is not enough in and of itself because you want people to be psychically satisfied with what they do. Compensation doesn’t cause people to give that last 10% that is often crucial."
Contrary to what a lot of misguided business writers say, financial compensation is never the key deciding factor in having our people give us their all. It's what Kelleher calls above "psychically satisfied" as a person that makes the difference.
He goes way beyond the need for communications across the company, which is vital and important, to communication about them. It's one thing to make sure our people understand and know what's going on in the company, they highly appreciate that, and it must be done.
Kelleher goes on to say that "honoring them, respecting them, and keeping in touch with them about everything that is going on in their lives, their illnesses, anniversaries, birthdays, and promotions."
Why is all that so important? It's not just job related. Everybody likes to be appreciated for a job well done, or honored for doing some heroic thing in customer service or for a fellow employee. But when you honor and recognize them for nothing more than who they are or how they're doing, it goes much deeper into their satisfaction measure.
When a person knows that a company and leaders really personally care to take the time to do these types of things, it does something that brings them to a level that is very difficult to compete with.
People are more than their jobs, and those businesses that take some time to acknowledge this through showing they care about what's going on in their lives will receive back more than they could ever give.
Business leaders rack their brains many times looking for ways to bring their people to a higher level. Now you know what it is that will do it. The key is you have to show it, not only say it.
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