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There are very few businesses in the world that don't need programmers and engineers as the world continues to transition to digital.

From that reality executives that spoke at the Reuters Global Technology, Media and Telecoms Summit in New York this week said that they are looking primarily for experts in software and digital advertising knowledge. The two other key areas mentioned were call center workers and sales representatives.

"We're looking very much for software engineers," said Nokia Oyj Chief Financial Officer Rick Simonson. "We sell devices which is hardware, but our R&D spend which is just below 4 billion euros ($5.4 billion) a year ... is primarily software related."

Disney (DIS) executives gave a similar answer to what they're looking for now. "We have a fairly significant team in Seattle ... that is a core engineering and technology hub for all of our operations across the company and we're continuing to hire a range of engineering talent there," said Disney Internet Group President Steve Wadsworth.

While India and China get a lot of the press coverage, other countries, including the United States, are being looked for as important hiring hubs.

For example, when came to some of the gaming businesses, companies needed to have people familiar with what features would fit certain machines, so firms looked more to the United States, Canada and France in that area.

There have been some concerns that the increasing demand for qualified workers in the U.S.will lead to wage inflation, but as of now that hasn't happened.

For China and India wages have been increasing ... although China is between 15 to 20 percent more expensive than India, according to those that have experience with the two countries.

Overall it looks like it will be a workers market for those that are trained in these much needed professions.