One of the trends that we will see continue online will be the growing number of services that offer bloggers chances to be paid through reviewing products and services of various companies.
A company recently launched called SponsoredReviews.com, has created a marketplace that brings advertisers and bloggers together for that purpose.
SponsoredReviews.com seems to have jumped ahead of their competition in some areas, including the introduction of a hybrid system which empowers advertisers and bloggers to search out and find one another. The company says that it's the only one on the market at this time.
Another great benefit is the ability for advertisers and bloggers to partake in direct negotiations through the bidding system provided by the company. This is a great time saver and value as it eliminates the need for negotiating through third parties.
An important competitive advantage they also have is that they charge a low transition fee of 35 percent, reputed to be the lowest in the industry. The company also pays bloggers on a bi-weekly basis versus the monthly payments its competitors offer.
In checking out their FAQ section, I would definitely add more info explaining sponsored reviews in general. If you already understand the concept, the basic questions you need answered are there. They go into more depth about it on their blog.
Speaking of their blog, they are doing a good job on it, as they're adding good information that shows some of the value that partaking in reviewing producst or services for companies, while offering bloggers general tips to increase their skills and results.
I think that in spite of those that may resist this, it is a very desirable way for companies to get important feedback for their products, while giving opportunities for bloggers to give their input on 
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