Research for Writing a Book Accidently Created Mary Kay Cosmetics
In another one of those quirks of business history, Mary Kay was actually doing research for a book she wanted to write when she discovered when looking at her notes that she had actually created a marketing plan for a successful "dream company."
This is another call that I occasionally send out that unless something is put into motion, you never find an answer to what you may be looking for.
The point of the story here is that Mary Kay was trying to do something, and in that doing, discovered something even better. We can't go to any next step unless we're taking current steps in a planned direction.
Even in existing businesses managers must be into something in order to do some 
"accidental discovering."
Something a lot of people don't know is that about a couple of thousand years ago two schools of thought were battling it out over the direction things would take. One of them focused on experimentation, looking at the results and then adapting to them and changing things until they reached what they were trying to achieve. That is the school that lost out.
Interestingly, Roger Bacon in the 1200s picked this back up and about 700 years later we landed someone on the moon. Who knows where we'd be today if that particular school had won out back then?
The idea is that we can't do anything unless we're in there mixing it up and trying out our ideas and adapting as we go.
Did Mary Kay do this once she saw what she had? She sure did. At the time all she had was $5,000 in savings. She took that and with the help of her son, launched Mary Kay Cosmetics on the unique day of Friday 13 in 1963.
It's never enough to see something in business, only trying and doing it, observing the results, and adapting to what we see is the way that we'll get ahead in whatever we're doing.
Mary Kay started her business built upon this reality.
Other Mary Kay Resources:
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