Lasting Speaks for Itself
Every great business and business leader will be challenged in every area to make the purpose of the company become a reality.
In the airline business it's not only the same, but is so competitive that few have been able to make it over a long period of time. Very few have been profitable since the first airplane flight got off the ground.
So when you take the achievement of Herb Kelleher and Southwest Airlines (LUV) in that light, it speaks volumes about both of them.
When you consider of the companies that have went to Chapter 11 like Braniff, Legend Air, and TWA ... just to name a few, you realize how tough this business 
really is.
So when Southwest started out, only to face a four-year legal battle over whether they could even go into business, you knew it would have to take someone extraordinary to make it a success. Southwest got that in Kelleher.
Not only has the company survived and thrived throughout the years under his leadership, but year in and year out the achieved positive profits quarter after quarter in an industry that rarely achieved profits at all.
When all is said and done, those that not only survive - but thrive - are those that have the strongest word to say. The results justify the strategies and business culture of a company, and Kelleher and Southwest have been justified over and over again.
Other Herb Kelleher Sources:
Leadership: The Essential Herb Kelleher
Speeches and Presentations from Southwest Leaders
Southwest Airlines: The Hottest Thing in the Sky
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