Selling Yourself
When Wal-Mart (WMT) floated an IPO and were a public company, a representative from T. Rowe Price sought him out at an airport to talk about it with Sam. Sam made a believer out of him that the company was going to do very good. The rep believed him and bought into the company in a big way.
The results? Over a period of 10-15 years T. Rowe Price became a darling on Wall Street from that one encounter.
It reminds me of a person that was trying to break into the financial services business. He had so much personality and believeability, that before he ever joined the firm, he had sold tons of investments because he had sold himself. He could have sold anything after that to them. They believed in him, not necessarily what the specific investment he was offering at the time.
Selling yourself isn't simply about technique, which a lot of people that write and talk about that subject always suggest. It's really about being genuine and who you are, and then communicating that effectively to others.
What's great about this is it always creates win/win situations for the participants. People with integrity, over the long haul, usually always win. The reason why is that integrity implies expertise as well. It goes beyond simply being positive to someone that speaks and shows confidence because they truly have a handle on who they are and what they represent, while having a strong hold on the pulse of the market they serve.
When it comes down to those things, selling yourself is being yourself, in the light of the market you serve. Nothing can stop someone that truly walks on this path.
Sam Walton: 10 Rules for Building a Successful Business
Sam Walton - Retail Success Story
Sam Walton: King Of The Discounters
Sam Walton: Great From the Start
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