With Valentine's day coming up, it gave me pause and made me think of how having fun special events off and on throughout the year can be a huge differentiator for you and your business.
One writer, in reference to Valentine's day mentions, “Customers love special events. Make them an offer; they cannot refuse to check out your small business.”
He said doing things like taking pictures of couples. They could be offered to 
couple for free, they could be signed or sold very inexpensively. You could also get permission to send them the photos via email and get another chance to put the name of your business before the customer. It could also be a great way to build up an email list to contact them about great thing connected to the business in the future.
An important thought concerning this is to know that people are always looking for interesting fun things to do that are close to home. If your business is able to create fun events that keep you in the mind of consumers throughout the year, you've one a huge battle that will leave you competitors wandering how you do it. You've created you business as a something more than a place to buy something, but also it is now a destination. People will visit just to see what may be happening today. I've seen this happen.
If you business is also online, which it should be, it's even easier to create this unique events that make people want to check the site out and visit on a steady basis.
I've also found that the great majority of workers love doing things different and it gets them excited and motivated to make it work great. What will get them even more engaged is soliciting and responding to their input so they have ownership in making the event even a greater success.
Commit to doing this and it'll make you different and unique to the point where people think of you first when they need the product or service you offer.
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