
Retail success isn't that hard to figure out or manage. As a recent survey for Fujitsu confirmed, it's all connected to the right type of customer service.
“Christmas is such a hectic time for retailers, many have to employ casual staff over the holiday period, it’s imperative they don’t drop the ball when it comes to customer service,” Fujitsu Australia-New Zealand retail consulting director Vaughn Clair said.
There are two basic concerns that customers have when it comes to going to shop at retail stores. One is that the product is in stock, and the second that there is a friendly, informed staff to help them.
The results of the survey were that about 75% of those responding said they they would be more apt to increase their spending when the retailer gave them a great experience.
Great experience isn't really that hard to measure. With friendly attitude, stay with a customer until you've satisfied and taken care of their questions and concerns. When all is said in done, it's as simple as that. When this is taken care of, 91 percent of the of those surveyed said they would definitely recommend the retailer to a friend.
People reward great service with a further opening of their wallets. It doesn't get any more direct than that.
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