Branson the Rebel
Anybody that knows even a little bit about Richard Branson understands the underlying rebel in his personality and life. He doesn't play by the rules at all, which is a major reason some of his competitors are so overcome by his entry into their specific businesses.
The one word that says a lot about Branson and being a rebel is "intangible." It's one of those things that can't be measured, but are one of the key elements of Branson, and others like him, success.
What that rebel personality and lifestyle does is draw a certain type of person to 
him and his businesses that gives him tremendous advantage in gathering quality people.
On the other side of that, Branson also has the unique ability to know how far to go, and when to go further. Some people that are rebels can almost lose themselves in the way people look at them and forget the value that it adds to their companies, and experience of their workers and customers.
People love a rebel, unless they cross the line. If they cross the line, they're no longer taken seriously, and look more like screwballs than executives that can be taken seriously.
The real, healthy rebel that adds value to a company, like Branson does, is one that doesn't play by the rules. They're always looking at ways to stretch and improve or create new things. They're always stirring things up and encouraging others to do the same thing. People just like to be part of something that's trying to make a difference. Branson the rebel gives those who work with him the opportunity to do it.
Other Richard Branson Resources:
Richard Branson's Virgin Success
Thoroughly postmodern billionaire
Richard Branson's latest adventure will take Virgin into space
Richard Branson - Life - Philanthropy - Money
Richard Branson, Business Personality
Richard Branson conquered the world. Now he wants to fly you to space.
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