Devoted to Managers and those that seek to improve their management skills

One of the airline strategies that has been working great for high-end customers has been their upgrading and offering of high quality lounges.

British Airways itself has pumped $10 million into its JFK lounge several years ago, and over $1 million to upgrade its Washington Dulles airport just recently.

It reminded me of when I worked with consumers that wanted, desired and demanded to have quality products and services. The majority of businesses really miss out on thinking of things they can do to enhance the things we offer to this demographic.

We should know our customers well enough to at least know what their profession is so that it can give us a measure of what they would prefer. Think of ways to add-on to sales that these specific consumers would love to have. Just like everybody else, they love vanity things, or increased services that especially save them time.

Brainstorm with your employees and ask your customers what things the company could do to enhance that which is already offered. You'll be surprised at what is desired and the price they're willing to pay to receive it. It's a simple, easy way to increase profits from your existing customer base. It also increases loyalty to the company greatly.