What's the difference between a company that has a clear vision and one that simply has a statement of their vision written down? How can the difference be measured and known?
The measuring part of the equation really isn't that difficult, just watch your people and see if they are aligning with the core values and purpose of the company; especially your managers. If a manager doesn't align with it, nobody will.
Now, assuming managers have bought into the vision and purpose of the company, the next step is to ensure that the message is clear and easy to understand by anyone. This is why it always has to be in very few, but definitive words; something that can be grasped and run with.
To me the key to it all is communication, not a one-time communication, but a continual reminding of everyone in the company why they are there and why the company exists. The vision of a company is what drives our people to excellence and brings them on board.
It is in that vision that people are motivated to want to give their input, in other words, add something to the business, change it, make it better, or encourage something to be done. Only a communicated vision and true belief can make this filter throughout a company. It can't ever be something that is simply written on paper.
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