Sometimes the greatest thing you can do for your people when things in the business are not going as good as you wish they were is to remind them of the successes and victories that they have accomplished throughout the year; remind them of what they've done well.
Great employees truly care about the success and reputation of the business they work for. They know if competition has dug inroads into the company and feel the pressure within them.
Rather than try to show forth their failings (which most will already know), it would be much better to remind them of their successes. This does far more to boost morale and get them off of what isn't working and back on to what has worked.
It makes them feel good about themselves and the company. It reminds them that they have contributed to its success, and that they have had victories. Short-term circumstances can give the feeling of long-term defeat if it isn't disrupted with remembrances of their past deeds.
To me this is something that should not only be done when things are not going as well, but should be something done all the time to remind workers that they can turn things around quickly because they've done it so many times before.
In other words, create legends within the company. Remember heroes that have launched the company forward or have brought creative and effective solutions to past problems; whether they're still with the company or not. You're reminding them that they can be great and nothing is too hard to overcome with the type of people that have served the company; both now and in the past.
This will keep the workers in a continuous state of knowing they work somewhere special; that they are part of something bigger than themselves. Learn to be a storyteller of legends of heroes of the company and see the rewards that spring forth out of the stories!
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