Businessweek wrote about the way that marketers have missed what the great majority of the male population is really like and how they buy. They talk about how they've been targeting the so-called metrosexual or retrosexual males and have totally missed the overall male population and who they really are.
The metrosexual is far too feminine for most men and the retrosexual is the type of guy you might see in the beer commercials. These are the 
ad company ways of looking at it and defining them.
The reason I'm bringing this all up is to show how we need to discern between certain people with agendas trying to influence our culture, and what real people are like and what they really want to buy.
The Hollywood movie industry has been like this for decades and have had a strong backlash against them for this very reason. They don't make the majority of films for people, they make them to attempt to change the existing culture.
What's wrong with that? Nothing, if you understand that is what it really is and that it doesn't reflect what life is really like. For example, with advertisers always having certain types of males in their ads, they basically cut off huge portions of the population that don't relate to them in any way.
Ad agencies, like Hollywood, get so insulated in their make-believe worlds, that they don't even know what real people are like.
We as managers need to understand what the real world is like as we offer our products and services to people and the difference between that and something people are trying to push on us as real.
To not see the difference is to make decisions based upon faulty reasoning. It could cost you millions if you don't understand what's happening.
The bottom line is to not make decisions based upon what people want you to think about consumers, but to make decisions based upon who they really are.
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