Do you ever ask yourself the question of who are the ones that really get people interested in hearing them? Interested in buying their products or services? Do you know the answer? It's those who speak at or conduct seminars.
Think of this when you're considering offering classes or e-learning for your employees. How many times have you been offered this stuff and told that you have to interact with it? After doing it time after time you begin to hate it as it is so boring or irrelevant.
This is how many of your employees feel when they are forced or coerced into these sessions.
It sometimes is puzzling when managers can be great at coming up with creative ideas in many areas of business, but fail so greatly in this one.
Again, go back to seminar speakers. When they offer their product, which is what they're teaching, it is targeted directly at the audience that is there. They are clear in their marketing on what is going to be talked about and expected, and people show up for the purpose of hearing that specific topic. Many times they'll pay $10,000 and more for the privilege of being there.
The bottom line is that if you're offering subjects and topics that are interesting and relevant to your employees, they will show up in large numbers to get the opportunity to learn it.
What's one thing you can do to facilitate this? Offer topics and classes related to tasks, not what you think your employees should know.
Ken Cooper, who runs ej4, a training company in St. Louis comments: "If a course helps someone make money, save time, reduce problems, make life easier, excel at work, stay healthier, look better, have fun, etc., then learners will take the course voluntarily. That's the primary requirement of all learning -- regardless of delivery method or clever instructional design."
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