A lot of business owners and managers fail to comprehend the difference between the foundations that make a business successful, and the technology used to streamline its processes.
While technology is important, it's not the deciding factor in which business will be successful or fail. It's those that understand the underlying foundation or fundamentals of business that will succeed.
That which makes a business successful concerns understanding the makeup or psychology of people. Understanding what people want and 
creating the products and services to meet that desire or need is the secret to business success.
Technology must be understood as being a servant to the core success of a business; not the master of it. Here is a list of 15 insights into the difference:
1. Business foundations deal with core issues while technology deals with efficiencies.
2. Foundations deal with people while technology relates to software.
3. Technology will change extremely fast while core issues will change gradually.
4. Technology must be kept on top up, while core issues, will for the most part, stay the same.
5. Anything that relates to people - whether customers, vendors or employees - will deal with the foundation of the success of your business.
6. Technology can never be the difference in success - unless you don't even use it. But if you and another business have it, success will be determined by understanding people and what they want.
7. You don't have to be a technological wizard to be successful in business or management - just hire or outsource those who are.
8. Have a basic knowledge of technology.
9. Growth and profits come from the foundational issues.
10. Foundational concepts must be mastered to be successful; technology just basically understood.
11. A general understanding of technology can protect you from being conned.
12. You must have enough technical knowledge to be able to make decisions.
13. One reason why so many tech companies fail is because they're run by those that are experts in technology, but have no understanding of business fundamentals.
14. The reason why foundations of business change slowly is because they're related to people - and people change slowly.
15. Understanding people is the core, technology is the assistant.
This isn't meant to be a negative look at technology, but rather to understand its place and importance in the overall scheme of things. We must know that it can never be the deciding issue of success, for the very reason that all of our key competitors will have it.
The key to success will be those who understand where it is that people are right now concerning what they want and need, and creating the right products and services in response to what they desire. It's as simple and as hard as that.
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