Devoted to Managers and those that seek to improve their management skills

Any manager or business owner that expects success has to understand the importance of knowing what business they are in. whenever new discoveries or technologies come around that can aid that purpose, it must be embraced and used to enhance that purpose.

I was reading a brief article by btobonline.com on how companies are making a huge mistake that can easily be taken care of if it is done right.

Everywhere corporate bloggers reporting that they are pleased with the results from their blogging efforts. Over 75% report that web traffic and "media attention" had increased because of their blogs. Over 40% said that at least one post on the company blog had resulted in a mostly positive affect for the company or brand.

So what's the problem then? Most companies are still missing out on huge opportunities by not having any purpose for their blog other than reading about the fact that they should have one because others are doing it. In other words they have no specific pupose or direction for creating the blog. They are stumbling where they don't need to stumble.

Almost 60% say there are no guidelines whatsoever for their blogs, and another 63% say that the blog was launched not for a purpose, but because they thought they just need to jump on the bandwagon.

The result was that over 70% commented that they were not satisfied with the amount of interaction the blog was receiving.

Isn't it odd that people who normally would overall know better concerning most aspects of a business or department on why they are doing something, simply enter into this potentially powerful force for the company with no clue as to why they are doing it other than that other companies are so they will to.

What's the answer? It's simple: Why? Why are you creating a corporate blog? If you don't have an answer, why would you be doing it?

Don't get me wrong, you need one. Just answer the question why as it relates to your product, services or brand and from there you can really use it for its full impact.

Just think of what most are saying: it is really making an impact, and that's without even understanding why it is there for the company in the first place. Think of what an impact a targeted purpose would have over a blog without a purpose.