If you some of you have heard of the recent tape that was put on MySpace and picked up on the Internet, you'll see why it is still extremely risky to just have your product attached to a video.
In this case you have some punks literally videotaping a beating they give to another boy. It's not pretty to watch. But if I were the one that had my advertisements put on video before they show the beating, it would be even less pretty to watch.
You literally have a toilet paper commercial, you know, the ones with the cute bears, and then if you watch the video and then start it over again, it has another commercial presenting the beating by Metamucil. Then I tried it again and you continually get different products that are mostly related to the home that are being presented before the beating takes place.
I watched this last night thinking that it would have been taken off by the advertisers, but I looked again today, and it was still there. To me this is the ultimate in irresponsibility and not having control of your marketing.
Take a look here and leave your comments on what you think of this stuff being done and what you would think if you discovered your products being used to promote the video.
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