Devoted to Managers and those that seek to improve their management skills

Every business needs to have a crisis management program in effect at all times. In the world of instant media attention, we must know how to deal with these circumstances before they ever come upon us. Here are several tips to consider when preparing for this possibility.

Prepare contingency plans in advance - Rehearse what to do in certain crises. Practice especially the big possibilities that could negatively impact your business the most.

Crisis members only should talk - Designate internally that crisis team members alone can talk to those on the outside

Move swiftly - first hours of the crises are most important as the media pushes the hardest then.

Use Crisis management consultants - objective PR input is important - bring in a specialist in this area if at all possible.

Give Accurate and correct information - never play around with the information, if discovered it makes it far worse.

Consider long-term effects more than short-term losses - Long-term effects need to be considered far more than short-term losses. Short-term losses can always be regained. Long-term reputation can be permanently damaged if handled wrongly.