
We hear a lot about innovation, creativity, inputs, focus groups and all other things that deal with coming up with new ideas.
Certain people thrive in the more chaotic stage of brainstorming and throwing ideas around, while others are waiting in the wings to implement whatever it is that is introduced to the team.
It is in the connective aspects of this process where managers must understand their role. In other words once the brainstorming sessions are done and the excitement wears off, reality sets in. You see it's fun and a blast to do the creating new ideas stuff, it's a lot more work and sometimes a letdown, to begin making that idea a reality.
Brainstorming is a no holds barred type of activity where just about anything can be thrown around, while processes of bringing ideas to operation or the product stage is not as exciting to those who have just done the creative thing.
The trick is to keep the excitement of the vision and idea alive while getting into the trenches to make it happen.
Managers must understand the making-it-happen transfer from the "vision" stage, and always keep the vision in front of the employees eyes while they struggle in the practicals. There is a lot of cheerleading in this part of the process as it struggles to get off the ground.
This is where you deal with the high of developing the concept to the low of the feeling of drudgery. Make sure you keep the vision alive and exciting, especially right at the beginning stages of the practical process.
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