Devoted to Managers and those that seek to improve their management skills

A long time ago I posted on marketing to women and how it is a great mistake to consider treat them like they are all the same.

I asked this question:

"Why do almost all who report and talk about these things treat women as if they were one huge demographic entity. Are they? Do you want to bet your financial future or business success based upon that?"

In a recent conference on marketing one of the speakers talked about the concept of viral marketing and how it is the least effective of all its efforts.

Why is that a problem? To put it into one word: Content! As one marketing manager at a Unilever said in remembering an e-mail campaign where they used a risky theme with the slogan: "What happens in your refrigerator after the lights go out?"

Admitting that the campaign did horribly with conservative, religious American women it was concluded that they have to be more selective with choosing their subjects and words. Really?

Do we buy into all the hoopla, hype and demagoguery of certain people and believe that all women are the same and in some type of demographic cohesion that can be marketed to in any way one wishes? This is just plain stupidity. I can't thing a better or nicer way to say it.

Who is advising these people or have they been hiding in a closet or believing the network news channels? There is such a diversity and wide range of thinking among women or any group of people, that to consider them as one size fits all is even going to the level of insulting their uniqueness and diversity.

I'm glad a case study has revealed the folly of this.
 
You can also go here and here to read more about women and their diversity.