When it comes to doing B2B sales and marketing, a research study by Warrillow & Co. shows that small business owners say the primary motivator for making recommendations of products and services they purchase, are based upon how easy the products or services are to use and understand.
John Warrillow says "Business owners don't have the time or expertise to learn how to use complicated products. Companies looking to sell to the small business segment need to focus on 'Easynomics.'"
Another key factor in spreading the word is easy-to-understand product descriptions and making it easy to reach a live person if needed.
While it is easy to say but not to do, it is the biggest key to expanding any market once you get past the power users in any industry. Growth will only happen after that with the easy factor as the key ingredient.
This needs to be one of the top priorities in any business whether servicing businesses or consumers.
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