Last post we talked some about Telling your Story and some mistakes that are made in that area. This post let's talk about the most important aspect about telling your story: living your story.
In this information age, one of the great problems we have is that words are becoming cheaper and cheaper in their meaning as they fly around the world endlessly through multiple mediums. You could say that a word really isn't like a word anymore.
That's why simply taking the importance of telling your story and thinking of it only in terms of words is a very shallow way of looking at it.
If you have a great story to tell with your company, it has to be told in actions, not in words. Like we talked about last post: your customers will be the actual story-tellers, you need to be the one that inspires the story to be told. People learn more from observing and experiencing than from listening to words being told them.
If you want your company or division to become a legend, you must have true believers that live out your story far more than simply try to tell a story with words. Again, it's much more fruitful to have your customers run with your story than you to try to push it. The way to do it is to live it, not just talk it. Do it right and your story will be told by all those satisfied customers you serve.
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