With all of the "noise" out there in our information age, we must learn ways to cut through it all so that people will remember the story we have to tell.
One of the losses of growing up to adulthood is that we can lose our ability to communicate in pictures. This especially happens to those that are more educated, as well as experienced according to a University of Chicago study.
This is why you never read those horribly boring positions papers and junk that academics shoot off to one another talking about nothing that really matters. This makes them feel important. The old creating a special priesthood mentality that makes them feel superior to others.
In management and business this is a disaster. You're ability to simply communicate your message to your customers will determine your survival and growth as a business.
What can we do about it? Don't try to impress others with your big words or ability to speak long sentences. Get rid of the shop-talk language and specialty terms and the need to fill in the entire background of what you're going to say before you get to the point. By that time you've already lost your listeners.
Esentially our own words destroy the message we're trying to communicate.
What we can do it to use everyday language that our customers would use, and then include a small case study or real-life example that puts picture in the mind of the customer or person you're communicating with. People will remember simple, direct words that are wrapped around a story. This is the best way that what you're trying to get across will be remembered.
Have you found that to be true in your experience?
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